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• July 3, 2010

  Celebrity Designer Christopher Lowell Lights Up Las Vegas

  Exclusive Merchandising Showcase Sheds New Light on August Las Vegas Market

  World Market Center Las Vegas, a leading force in the home and hospitality furnishings industry, is taking an active role in showcasing innovative concepts that will help enhance the profiles of specialty segments.  The Market’s organizers enlisted renowned designer Christopher Lowell to create an integrated merchandising display for lighting and home accessory retailers. Illuminated: A Lighting & Accessories Showcase for Success will be open daily during August Las Vegas Market, Aug. 2-6, in Building C-1096.

  

  Lowell and his design team’s Las Vegas installation will provide lighting retailers some enlightening new ideas and teach them how to broaden their offerings to consumers while not only enhancing their lighting business but also creating a new home décor business. Attendees will learn how cross-merchandised products can enhance their retail environment, ultimately leading to stronger sales. The debut of this visual installation will be celebrated with a cocktail reception on Mon., Aug. 2 at 5:00 p.m.

  “Lighting has become the latest must-have ‘home accessory’ and retailers have an opportunity to play up the consumer trend through low-footprint displays of pre-coordinated merchandise that convey that message on impact,” said Christopher Lowell.  “We want to show retailers that they can not only make money retailing these visual aids, but put across to their customers that they can play a more supportive role in their home design process than just supplying the product.”

  “This not only elevates consumer confidence, but showcases the retailer as a greater home design authority opening the door to endless line-extension possibilities,” he added.

  Participating lighting showrooms include:
  Adesso
  AF Lighting
  American de Rosa
  Bel Air Lighting
  Besa Lighting
  Cal Lighting
  Crestview Collection
  Crystorama
  Cyan Design
  Dale Tiffany
  Elegant Lighting
  Elk / Dimond Lighting
  GKI / Bethlehem Lighting
  Glow Lighting
  Hi-Lite Manufacturing
  Jesco Lighting
  Kalco Lighting
  Lamp Works
  Lite Source
  Lumisource
  Mica Lamp Co.
  Nora Lighting
  Nova
  Nuevo
  OK Lighting
  Pacific Coast Lighting
  Paul Sahlin Tiffany
  Prima Lighting
  Quoizel
  Robert Abbey
  Stylecraft Home Collection
  Sua International
  Trend Lighting Group
  Uttermost
  Vaxcel International
  Yosemite Home Décor

  Participating accessory showrooms include:
  18 Karat
  Adagio Water Features
  Allstate Floral
  Artisan House
  Bailey Street
  Global Views
  Howard Elliott
  Lazy Susan
  Paragon
  Stein World
  Uttermost

  Emmy Award-winning host, best-selling author, and highly respected interior designer, Christopher Lowell’s mix of practical advice and infectious enthusiasm has made him one of America’s most recognized and trusted authorities in the home improvement category. Christopher has produced television programming for more than ten years, including shows such as The Christopher Lowell Show for the Discovery Channel and his latest show on Fine Living Network, Work That Room with Christopher Lowell. His product licensing partners include many of America’s most respected retailers and manufacturers including Jo-Ann Stores, Office Depot, and Simplicity Pattern Co.

  Las Vegas Market will be held August 2-6, 2010, accompanied by the launch the new Gift+Home^TM and VegasKids^TM. Attendees can book discounted rooms online now at www.LasVegasMarket.com.

  About World Market Center Las Vegas

  World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. World Market Center currently hosts the biannual Las Vegas Market^TM, the preeminent total home market along with INSPIREDESIGN^TM, Gift + HomeTM and Vegas Kids^TM. For more information on World Market Center Las Vegas and its shows, visit www.wmclv.com. Find us on Facebook and Twitter.

  MEDIA CONTACT:

  Andrew Maiden
  Public Relations Manager
  World Market Center Las Vegas
  (702) 599-3062
  andrew.maiden@lasvegasmarket.com

  Visit Christopher Lowells website, click here

  
  

  Source: Las Vegas Market

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